358 Helsinki and hip hop star Elastinen launch Arla Protein

 
 

358 Helsinki and hip hop star Elastinen launch Arla Protein

Global dairy company Arla wanted to launch their product Arla Protein - a quark with 20 grams of protein - with a bang. (Quark for those who don't know, is kind of like cottage cheese.)

Anyway, Arla teamed up with hiphop-musician and judge in the popular Voice of Finland tv-show, named Elastinen, to be the face of the campaign. The copy Ela täysillä is a word play on his nickname ”Ela” and the sentence "live fully."

Elastinen’s Instagram and Facebook followers helped spread the word, too. Apparently it's been quite the success.

Client: Arla
Agency: 358 Helsinki
Country: Finland
Creatives: Antti Tähtinen, Ale Lauraéus, HP Savolainen
Photographer: Mikko Ryhänen / Kuvaamo Oy
Producer: Jenny Nyman
Strategist: Peter Barmer
Account manager: Kimmo Tupala

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