To demonstrate the super absorbance of 3M Scotch Brite sponges Y&R Bangkok attached some to drinking fountains ensuring that every drop spilled was soaked up.
"We wanted to find a novel way to demonstrate Scotch-Brite super absorbant sponge to our customers. We attached to sponge to water taps that are found all over the city. Whenever the tap was used, teh consumer saw a clear ad effective demonstration of it's superb absorbency. This created a buzz in the city and the clients saw an increase in awareness & sales."
Ad agency: Y&R Bangkok
Pornchai Wongki-La : Photographer
Trong Tantivejakul : Executive Creative Director
Jittra Thiutipsakul : Copywriter
Nares Limapornvanich : Art Director
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