5 Gum is eye opening in a really trippy way.

Man, this is a whole other kind of gum. I wish I had a gaggle of helmet wearing alien figures ripping my iris and pupils apart. If only the gum lived up to the ad.

Client: Wirgleys/5 Gum
Agency: Energy BBDO
Chief Creative Officer: Dan Fietsam
Group Creative Director: Leon Wilson
ACD/Copywriter: Bowen Mendelson
Senior Copywriter: Dan Jordan
Senior Art Director: Isaac Pagán-Muñoz
Illustration/Visuals: Saddington-Baynes, London
VP Senior Art Producer: Liz Miller-Gershfeld
VP Studio Creative Director: Doug Stanley
Senior Print Producer: Jackie Lapides
SVP Group Planning Director: Elke Anderle
VP Senior Planning Director: Mike Ronkoske
SVP, Client Service Director : Chris Reed

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