Print: 95.5FM – what's really going on with the israeli election, as depicted by Y&R. Obama listens in, and so does Ahmadinejad. Though not really, really, we all know that, but the point is made with simple visuals. Plus you know, Obama and a boombox, Ahmadinejad in a bath is irreverent enough to stick out. If not downright wrong, as they saddled the POTUS with a "ghettoblaster".

For the up coming election in israel we came up with a campaign for 95.5 fm reshet bet, the biggest radio stations in Israel that focuses on news and current events.

The Client: Shapam – 95.5FM

Media: print

Advertising Agency: Y&R Israel

Chief Creative Officer: Benni Bronski

Creative Director: Dror Nachumi

Art Director: Shay Israel

Copywriter: Oz Frenkel, Oren Ben-Naim

Executive Client Director: Tal Fishbain

Account Supervisor: Adi Sharon
Account Manager: Ortal Dudu

Planing: Ilil Yahav

Producer: Shira Robas & lirona spivak
Producer: Lirona Spivak

Image processing: Boaz Rosemberg


Comments (1)

  • kidsleepy's picture

    those are some really jenky retouching jobs.

    Jan 05, 2013

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.