In India, every year 1.1 million unborn baby girls die before they are born.
Contract Advertising in Mumbai aim to raise awareness of female foeticide with this detailed ad.



I have yet to be able to read the body copy all the way through.

Ravi Deshpande, Creative Director
Raghu Bhat, Creative Director
Manish Bhatt, Creative Director
Manan Mistry, Art Director
Vimal Singh, Art Director
Anshumani Khanna, Copywriter


Comments (3)

  • bittertruth's picture

    I have not seen this ad anywhere in the Indian print media.

    May 23, 2008
  • Shika's picture

    So you are saying that this is a scam ad? On the other hand, I find it hard to believe that you've read every print magazine or newspaper available in India every day recently since there's over one hundred thousand of them. It' is quite possible that you've simply missed this ad.

    Has the Indian advertising trade press mentioned it yet?

    May 26, 2008
  • Dabitch's picture

    I think the question is, what paper/mag would even dare to allow that ad to run? (I still can't read it.)

    May 26, 2008

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.