In India, every year 1.1 million unborn baby girls die before they are born.
Contract Advertising in Mumbai aim to raise awareness of female foeticide with this detailed ad.



I have yet to be able to read the body copy all the way through.

Ravi Deshpande, Creative Director Raghu Bhat, Creative Director Manish Bhatt, Creative Director Manan Mistry, Art Director Vimal Singh, Art Director Anshumani Khanna, Copywriter

Comments (3)

  • bittertruth's picture

    I have not seen this ad anywhere in the Indian print media.

    May 23, 2008
  • Shika's picture

    So you are saying that this is a scam ad? On the other hand, I find it hard to believe that you've read every print magazine or newspaper available in India every day recently since there's over one hundred thousand of them. It' is quite possible that you've simply missed this ad.

    Has the Indian advertising trade press mentioned it yet?

    May 26, 2008
  • Dabitch's picture

    I think the question is, what paper/mag would even dare to allow that ad to run? (I still can't read it.)

    May 26, 2008

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.