In an Absolut world, some magical being with giant hands sits on a cloud dispensing ice into the oceans? What? Does this mean that the giant being is going to add a dash of salt to the rim of the earth, and a lemon wedge too, before he drinks us all up? TBWA\Map, France, might have turned up the environmental factor, but turned off the agnostics with this one.
Agency: TBWA/MAP, France Vincent Dixon : Photographer Sbastien Vacherot : Creative Director Clement Langlais : Art Director Clemence Cousteau : Copywriter Matt painting: Miryam Catrin