In an Absolut world, some magical being with giant hands sits on a cloud dispensing ice into the oceans? What? Does this mean that the giant being is going to add a dash of salt to the rim of the earth, and a lemon wedge too, before he drinks us all up? TBWA\Map, France, might have turned up the environmental factor, but turned off the agnostics with this one.
Agency: TBWA/MAP, France
Vincent Dixon : Photographer
Sbastien Vacherot : Creative Director
Clement Langlais : Art Director
Clemence Cousteau : Copywriter
Matt painting: Miryam Catrin