In an Absolut world, some magical being with giant hands sits on a cloud dispensing ice into the oceans? What? Does this mean that the giant being is going to add a dash of salt to the rim of the earth, and a lemon wedge too, before he drinks us all up? TBWA\Map, France, might have turned up the environmental factor, but turned off the agnostics with this one.

Agency: TBWA/MAP, France
Vincent Dixon : Photographer
Sbastien Vacherot : Creative Director
Clement Langlais : Art Director
Clemence Cousteau : Copywriter
Matt painting: Miryam Catrin

Commercials: 
Country: 

Comments (3)

  • deeped's picture
    deeped

    It's just the explanation on what really going on at the poles. God is pickin the ice since he his throwing the party from hell :)

    Sep 01, 2008
  • TDD's picture
    TDD

    TBWA\Map, France, might have turned up the environmental factor, but turned off the agnostics with this one.

    Being an atheist and an anti-environmentalist this ad turned me off in both ways.

    Sep 02, 2008

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.