Absolut / Absolut World - Ice - press, France

In an Absolut world, some magical being with giant hands sits on a cloud dispensing ice into the oceans? What? Does this mean that the giant being is going to add a dash of salt to the rim of the earth, and a lemon wedge too, before he drinks us all up? TBWA\Map, France, might have turned up the environmental factor, but turned off the agnostics with this one.

Agency: TBWA/MAP, France Vincent Dixon : Photographer Sbastien Vacherot : Creative Director Clement Langlais : Art Director Clemence Cousteau : Copywriter Matt painting: Miryam Catrin
AnonymousCoward's picture
deeped's picture

It's just the explanation on what really going on at the poles. God is pickin the ice since he his throwing the party from hell :)

Dabitch's picture

HAHAHA!

TDD's picture

TBWA\Map, France, might have turned up the environmental factor, but turned off the agnostics with this one.

Being an atheist and an anti-environmentalist this ad turned me off in both ways.