In an Absolut world, some magical being with giant hands sits on a cloud dispensing ice into the oceans? What? Does this mean that the giant being is going to add a dash of salt to the rim of the earth, and a lemon wedge too, before he drinks us all up? TBWA\Map, France, might have turned up the environmental factor, but turned off the agnostics with this one.

Agency: TBWA/MAP, France Vincent Dixon : Photographer Sbastien Vacherot : Creative Director Clement Langlais : Art Director Clemence Cousteau : Copywriter Matt painting: Miryam Catrin

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • deeped's picture
    deeped

    It's just the explanation on what really going on at the poles. God is pickin the ice since he his throwing the party from hell :)

    Sep 01, 2008
  • TDD's picture
    TDD

    TBWA\Map, France, might have turned up the environmental factor, but turned off the agnostics with this one.

    Being an atheist and an anti-environmentalist this ad turned me off in both ways.

    Sep 02, 2008

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