Now Be Kanye - Sometimes when I'm at work sweating over some impossible deadline, I would daydream of being a rapper. My life would be filled with yachts, gold chains and girls wearing booty shorts. Yeah!

Now Absolut has something to help my dream come true. I found this small ad hidden in the personals section of the latest New York Magazine. Side-effects include inflated ego and temper tantrums.

A commercial was also created for this campaign and here are the credits (now if I can only find the spot).

Client: Absolut
Spots Title: BeKanye
Air Date: July 2008

Agency: TBWA\Chiat\Day, NY
World Wide Creative Director: Rob Smiley
ACDs: Chris Lisick and Lew Willig
Agency Producer: Winslow Dennis

Production Company: jumP
Director: Paul Krik
DP: Tim Naylor
Executive Producer: Elizabeth Krajewski
Producer: Emily Plunkett

Editorial: Jump Editorial, NY
Editor: Dave Herman
Producer: Elizabeth Krajewski
Assistant Editor: Roberto Serrini

VFX Company: Manic, NY
Lead Flame Artist: Nicholas Sasso
Producer: Charles Self
Mixer: Stephane Guyot


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Robblink I am a copwriter in New York