Similar to Stella Artois' print campaign with the hidden films and Virgin's viral game and Spot The Song commercial, Absolut has created a puzzle where you need to find all 82 iconic Absolut bottles in the picture.

Play online at absolut's site here.


Comments (5)

  • Plywood's picture

    I can't wait for the ad with all the ads with movie bits in them.

    Jun 08, 2006
  • Dabitch's picture

    Birds - check
    Bridge - check
    Lights on wall - check
    Xmas gifts - check
    Every single window - check
    ....I'm bored now.

    Jun 08, 2006
  • Neo's picture

    Like the subservient " _____", this is way past it's prime but probably won't stop for a while. Virgin owns the idea anyway.

    Jun 09, 2006
  • Dabitch's picture

    You know what's wrong with this? There's an absolut bottle in every window. That's not difficult to spot. The band names required that we decipher two pink scissors walking down the street or some dude with a sledgehammer going at some melons.. err.. pumpkins. ;) You had to put two and two together, not just hunt for waldo.

    Jun 09, 2006

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.