The Adelaide Casino wanted to encourage more women to play by running an exclusive ladies poker tournament, and to draw attention to this they reminded us all that women have boobies. Lest we forget.

Client : Adelaide Casino Agency : JAM, Adelaide Account Manager : Jane Harding Creative Director : Jim Robinson Art Director: Becq Hinton Copywriter : Johnny Velis

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • Neo's picture

    Nice Kipling jab.

    Oct 08, 2009