South Korean weightlifter Jang Mi Ran: " I never lift alone."
Russian polevaulter Jelena Isinbajeva: "Alone I jump. Together we soar."
USA sprinter Tyson Gay: "Ever seen a nation fly?"
American 400 meters runner Jeremy Wariner: "I run with 600 million legs."
Chinese Taekwondo athlete Yang Shuchun. "They see me but they’ll feel us."
Chu Mu-Yen: "No one gets up when a whole country kicks"

TBWA\Tequila Hong Kong continues their "Beijing Moments" campaign for Adidas, now with posters depicting athletes from around the world with "the whole country behind them" - like the original thought in their "Together in 2008 Impossible is nothing" campaign previously shown here in Adland, depicting thousands of fellow countrymen giving a helping hand to the athletes. You can also see the campaign at Ok that totally stopped working for me so good luck with that I swear it was working a minute ago.

I find the first one kind of creepy due to recent activity around here. But that's probably just me.

Featuring: Chinese Taipei Taekwondo athlete Chu Mu-Yen, Chinese Taipei Taekwondo athlete Yang Shuchun, South Korean weightlifter Jang Mi Ran, Russian polevaulter Jelena Isinbajeva , American 400 meters runner Jeremy Wariner, and USA sprinter Tyson Gay.

Executive Creative Directors: John Merrifield and Mark Ringer Art Director: Patrick Tom Copywriters: Mark Ringer and Malcolm Costain Designer: Hoon Kim Photographer: Nadav Kander Retouch: Antony Crossfield. Adidas director of brand marketing Asia Pacific: Celine del Genes