South Korean weightlifter Jang Mi Ran: " I never lift alone."
Russian polevaulter Jelena Isinbajeva: "Alone I jump. Together we soar."
USA sprinter Tyson Gay: "Ever seen a nation fly?"
American 400 meters runner Jeremy Wariner: "I run with 600 million legs."
Chinese Taekwondo athlete Yang Shuchun. "They see me but they’ll feel us."
Chu Mu-Yen: "No one gets up when a whole country kicks"

TBWA\Tequila Hong Kong continues their "Beijing Moments" campaign for Adidas, now with posters depicting athletes from around the world with "the whole country behind them" - like the original thought in their "Together in 2008 Impossible is nothing" campaign previously shown here in Adland, depicting thousands of fellow countrymen giving a helping hand to the athletes. You can also see the campaign at adidas.com/beijingmoments Ok that totally stopped working for me so good luck with that I swear it was working a minute ago.

I find the first one kind of creepy due to recent activity around here. But that's probably just me.

Featuring: Chinese Taipei Taekwondo athlete Chu Mu-Yen, Chinese Taipei Taekwondo athlete Yang Shuchun, South Korean weightlifter Jang Mi Ran, Russian polevaulter Jelena Isinbajeva , American 400 meters runner Jeremy Wariner, and USA sprinter Tyson Gay.

Executive Creative Directors: John Merrifield and Mark Ringer Art Director: Patrick Tom Copywriters: Mark Ringer and Malcolm Costain Designer: Hoon Kim Photographer: Nadav Kander Retouch: Antony Crossfield. Adidas director of brand marketing Asia Pacific: Celine del Genes
Commercials: 
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • Neaner's picture
    Neaner

    The Tyson Guy shot is the only one that really works, IMHO. That ad looks perfect. I'm not so keen on the typography treatment in the Olympic Adidas campaigns. Feels so forced.

    Aug 24, 2008

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