TBWA\Tequila Hong Kong continues their "Beijing Moments" campaign for Adidas, now with posters depicting athletes from around the world with "the whole country behind them" - like the original thought in their "Together in 2008 Impossible is nothing" campaign previously shown here in Adland, depicting thousands of fellow countrymen giving a helping hand to the athletes.
You can also see the campaign at adidas.com/beijingmoments Ok that totally stopped working for me so good luck with that I swear it was working a minute ago.
I find the first one kind of creepy due to recent activity around here. But that's probably just me.
Featuring: Chinese Taipei Taekwondo athlete Chu Mu-Yen, Chinese Taipei Taekwondo athlete Yang Shuchun, South Korean weightlifter Jang Mi Ran, Russian polevaulter Jelena Isinbajeva , American 400 meters runner Jeremy Wariner, and USA sprinter Tyson Gay.
Executive Creative Directors: John Merrifield and Mark Ringer
Art Director: Patrick Tom
Copywriters: Mark Ringer and Malcolm Costain
Designer: Hoon Kim
Photographer: Nadav Kander
Retouch: Antony Crossfield.
Adidas director of brand marketing Asia Pacific: Celine del Genes