Pull ups

Adidas and 180 just did this delicious looking campaign for the Climacool Training range. The breif was quite simple: “show the product”.

180 tackled the distinctly uncool environment of the gym by dramatizing the product benefit which is that it keeps you cool through ventilation technology: Air Cooled Training
Creative team Sam Coleman and Peter Albores worked with photographer Carlos Serrao and went into the shoot with a slightly retro advertising ‘all in camera’ approach to subtly demonstrate the Air Cooled effect.

In other words, really big fans were blowing which is probably why this ended up looking so... Oh yeah, I'm going to go there ....Cool.

Client: adidas International Nelly Kennedy Communications Director Anke Breitinger Communications Manager Robert Hughes Communications Manager Advertising Agency: 180 Amsterdam (180\TBWA) Executive Creative Directors: Andy Fackrell & Richard Bullock Creative Director: Dean Maryon Creative: Sam Coleman Creative: Peter Albores Account Manager: Lauren Andrews Account Director: Sam Dempsey Art Buying: Maud Klarenbeek Art Buying: Maria Perez Production: U-Turn Content Production Producer: Enrico Toeschi Production: Terrie Tanaka Producer: Kim Johnson Photographer: Carlos Serrao Stylist: Nick Griffiths

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • smizzly_bob's picture

    Second one looks like he's farting really bad. They shouldn't have placed the poster behind him.

    Sep 25, 2009

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