Adidas was an Official Partner of the 2008 Beijing Olympics and their brand positioning was – "When 1.3 billion people get behind their athletes Impossible is Nothing."
TBWA\TEQUILA Hong Kong were briefed to create an original print campaign to extend the adidas China Olympic corporate campaign; one that would specifically reflect and support local Hong Kong athletes - their response; a flip book. Enlarge image for more information.

Client: Adidas
Agency: TBWA\TEQUILA\ Hong Kong
Mark Ringer, Joseph Mok, Law Chi Hang : Creative Director
Joseph Mok, Ronald Tin, Cheung Pui Kwan, Thomas Wong : Art Director
Law Chi Hang, Calvin Chow : Copywriter

Commercials: 
Country: 

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.