Adidas was an Official Partner of the 2008 Beijing Olympics and their brand positioning was – "When 1.3 billion people get behind their athletes Impossible is Nothing."
TBWA\TEQUILA Hong Kong were briefed to create an original print campaign to extend the adidas China Olympic corporate campaign; one that would specifically reflect and support local Hong Kong athletes - their response; a flip book. Enlarge image for more information.

Client: Adidas Agency: TBWA\TEQUILA\ Hong Kong Mark Ringer, Joseph Mok, Law Chi Hang : Creative Director Joseph Mok, Ronald Tin, Cheung Pui Kwan, Thomas Wong : Art Director Law Chi Hang, Calvin Chow : Copywriter

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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