Adidas was an Official Partner of the 2008 Beijing Olympics and their brand positioning was – "When 1.3 billion people get behind their athletes Impossible is Nothing."
TBWA\TEQUILA Hong Kong were briefed to create an original print campaign to extend the adidas China Olympic corporate campaign; one that would specifically reflect and support local Hong Kong athletes - their response; a flip book. Enlarge image for more information.
Agency: TBWA\TEQUILA\ Hong Kong
Mark Ringer, Joseph Mok, Law Chi Hang : Creative Director
Joseph Mok, Ronald Tin, Cheung Pui Kwan, Thomas Wong : Art Director
Law Chi Hang, Calvin Chow : Copywriter