OMG! Watch out! It's the eight-headed man! TBWA\TEQUILA in Hong Kong created this kind of creepy "as one" shirt that engulfed an entire team, it was eight jerseys stitched together so that the standing shoulder to shoulder idea was dramatized quite literally. The two teams then "paraded" in two of the highest trafficked pedestrian streets in Hong Kong, and got a lot of press attention.
In Hong Kong, European football has a close and keen following at both club and international level. Adidas, being the leader in football, looked to be the leader in exciting fans about EURO 2008 and in doing so, sell Adidas EURO 2008 merchandise.
Mark Ringer, Joseph Mok, Law Chi Hang : Creative Director
Law Chi Hang, Calvin Chow : Copywriter
Joseph Mok, Ronald Tin : Art Director