It's because it's just an image with a logo slapped on. There's no "brand idea" or whatever.

What's sad is that ads like that win awards and adofdamonth accolade and whatevers.

too true purken.

The likeness of Bozo The Clown in a mushroom cloud. Uh huh. Okay.

Ha! Didn't actually register the clown face until you said that. Must have been too subliminal for me, or else I just wasn't paying close attention.

More generally, what's the point behind it all? I went to the AdOfDaMonth site and couldn't make sense of it.

Are these real ads that we're supposed to remember? Or are they random mixtures of image+logo, and we're supposed to decide which brand makes more sense with the image?

I'm with you on this one, RLDavies. I don't understand the point at all.

I guess I might understand the Marilyn Manson image (Samsung, Bose) if I really try, but I don't get what Bozo The Clown has to do with video games, or Atomic weapons for that matter.

I get it. Mushroom clouds are fun. I think you need to be a gamer (or retired ditto) to understand the mindset, but hell if they didn't capture it perfectly with that image.

However branding it,well that's pretty weak in said example. Could be either brand when you don't know which one is the sender.

My brain hurts.

*headshot*! Moahahahaaa!

I never really liked that game. :P