Here's a new campaign for adofdamonth.com, created by Dalbir Singh from Ogilvy & Mather Budapest. See campaign inside.
... I get the rationale, I'm just thinking that it's rather sad that we can't identify these ads as belonging to a specific brand right off the bat, unless we've seen the ads before and are ad-nerds. Isn't that the idea of advertising, to be instantly recognizable to sell one brand? This campaign is telling me most award winners are pretty shit.