Here's a new campaign for, created by Dalbir Singh from Ogilvy & Mather Budapest. See campaign inside.

... I get the rationale, I'm just thinking that it's rather sad that we can't identify these ads as belonging to a specific brand right off the bat, unless we've seen the ads before and are ad-nerds. Isn't that the idea of advertising, to be instantly recognizable to sell one brand? This campaign is telling me most award winners are pretty shit.

Advertised brand:
Advert title(s): Playbox, Siat, Samose

Advertising Agency: Ogilvy & Mather Budapest
Creative Director: Dalbir Singh

Short rationale: The ads are testing the knowledge of
the creatives. How much are you innit?


Comments (10)

  • caffeinegoddess's picture

    It's because it's just an image with a logo slapped on. There's no "brand idea" or whatever.

    Aug 08, 2007
  • purken's picture

    What's sad is that ads like that win awards and adofdamonth accolade and whatevers.

    Aug 08, 2007
  • TDD's picture

    The likeness of Bozo The Clown in a mushroom cloud. Uh huh. Okay.

    Aug 09, 2007
  • RLDavies's picture

    Ha! Didn't actually register the clown face until you said that. Must have been too subliminal for me, or else I just wasn't paying close attention.

    More generally, what's the point behind it all? I went to the AdOfDaMonth site and couldn't make sense of it.

    Are these real ads that we're supposed to remember? Or are they random mixtures of image+logo, and we're supposed to decide which brand makes more sense with the image?

    Aug 11, 2007
  • TDD's picture

    I'm with you on this one, RLDavies. I don't understand the point at all.

    I guess I might understand the Marilyn Manson image (Samsung, Bose) if I really try, but I don't get what Bozo The Clown has to do with video games, or Atomic weapons for that matter.

    Aug 11, 2007
  • Dabitch's picture

    I get it. Mushroom clouds are fun. I think you need to be a gamer (or retired ditto) to understand the mindset, but hell if they didn't capture it perfectly with that image.

    However branding it,well that's pretty weak in said example. Could be either brand when you don't know which one is the sender.

    Aug 12, 2007
  • TDD's picture

    My brain hurts.

    Aug 12, 2007
  • TDD's picture

    I never really liked that game. :P

    Aug 12, 2007

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.