AdOfDaMonth.com's own ad campaign - local clients

dabitch's picture
Posted by dabitch on 8. May 2007 - 0:20

You can't be a major adsite without your own ad campaign, now can you? The people behind AdOfDaMont.com site are adgrunts like you and me, so they took this opportunity to make fun of those 'local clients' so often seen in major award books. Ten points for the animated face of the adgrunt-model.

See bigger images inside. In fact so big they break the current layout, but I just don't care right now, so there.

Where these ads will run? Your guess is a good as mine. Here and on other adfan-blog elsewhere on the web, probably. No paid media has been announced.

Advertising Agency: Ogilvy & Mather Budapest, Hungary
Title: Barber Shop and Restaurant
Creative Director: Dalbir Singh
Art Director: Zsolt Molnar, Pablo Compos
Copywriter: Dalbir Singh
Photographer: Zsolt Molnar

Your rating: None Average: 3.7 (21 votes)
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Submitted by caffeinegoddess on 8. May 2007 - 14:17.
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Could someone explain the "innit" of the tagline? I don't get why it's not "in it". Maybe I'm just being dense - which is always likely.

Submitted by TDD on 8. May 2007 - 17:52.
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I'll guess for the same reason it is "Da" and not "The".

Submitted by iraszl on 10. May 2007 - 13:06.
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I think this campaign was better: McCann Jesus & McCann Castro. What do you think?

Submitted by TDD on 25. May 2007 - 23:57.
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According to the Oxford dictionary, "innit" is a (British, informal) contradiction of "isn't it".

Submitted by caffeinegoddess on 26. May 2007 - 13:44.
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so then that would mean they are saying "are you isn't it". nope. Still befuddled.

Submitted by TDD on 26. May 2007 - 22:52.
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The Oxford definition is probably why the "innit" would make even less sense in the UK. ;)

I'm guessing "innit" is just some play on the way "in it" can sound, but why the extra "n"? I really have no idea.

Submitted by caffeinegoddess on 26. May 2007 - 22:45.
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Ah...now I'm following your breadcrumb :)

Submitted by TDD on 26. May 2007 - 22:45.
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Ad Of Da Month is the only source I could find that uses "innit" in that way. In every other source I found, "innit" has the same meaning as the Oxford definition.

Submitted by dabitch on 26. May 2007 - 23:13.
dabitch's picture

Aye. In my head I read it as the Oxford Dictionary explains it at first (with a Scottish accent on top!), but then I thought "ad of DA..." and figured they were going for that slang-sounding thing.

Submitted by Toste on 27. May 2007 - 12:14.
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It's silly, innit?

Submitted by dabitch on 19. June 2008 - 17:36.
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McCann Jesus is hilarious!

Submitted by RLDavies on 20. June 2008 - 11:09.
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Not quite an explainable pun, but it's playing off "are you in it" and "are you, innit". Imagine it with a Caribbean or "black street" accent, if I can say that without falling foul of the PC Police.

"Innit" is pretty well restricted to two speech communities: Caribbean and Cockney/Estuary.

Submitted by dabitch on 20. June 2008 - 11:22.
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....hmmm... so it's asking me if I am "adofdamonth"?

Submitted by AnonymousCoward (not verified) on 20. November 2012 - 18:42.
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Stupid line, innit?

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