Mcgarrybowen Chicago wants you to know that everyone gets headaches, even Regis Philbin. They collaborated with Martin Schoeller to shoot their current print campaign for Advil, using his close-up style to establish the look and feel of this ongoing campaign. Also, I have a headache right now so please pass the Advil. Those are the ones with the candy-tasty shell, right? Mmmm. Advil.

Photographer: Martin Schoeller
Agency: mcgarrybowen Chicago
Creative Director: Paul Janas
Art Buyer: Susan Cartland
Wardrobe Stylist: Julia Erdmann-Myers
Wardrobe Stylist: Courtney Rust
Hair & Makeup: Berta Camal @ Jed Root
Hair & Makeup: Sara Saltanovitz @ Artists by Timothy Priano


Comments (1)

  • HaHaSoup's picture

    Nice to see some truly classic print ads, if only their headlines weren't so vomitatingly pukable. "I have a headache, so I take Advil, so I can do yoga???" Just do the yoga, then you don't need Advil. "I'm sorry, but I can't rescue you from that burning house, I have a headache." This is giving me a headache, where's the advil?

    Apr 12, 2012

Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.