Affinity Petcare - Listen to your nose - ambient billboard, Germany

 
 
 

Affinity Petcare - Listen to your nose - ambient billboard, Germany

"Listen to your nose" the branded poster says, and dogs are magically attracted to it. Why? There's actual dog food hidden behind that bowl-picture, and the smell is wafting through tiny holes in the poster. I wonder how long it was up before hounds tore into the paper trying to reach the food.

Leo Burnett, Frankfurt

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Comments

just as 'Listen to your nose' -:)

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