"Listen to your nose" the branded poster says, and dogs are magically attracted to it. Why? There's actual dog food hidden behind that bowl-picture, and the smell is wafting through tiny holes in the poster. I wonder how long it was up before hounds tore into the paper trying to reach the food.

Leo Burnett, Frankfurt

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Comments (2)

  • Yourfirm's picture
    Yourfirm (not verified)

    just as 'Listen to your nose' -:)

    Jun 05, 2011
  • Sneha Gupta's picture
    Sneha Gupta (not verified)

    Nice post.

    Aug 06, 2014

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.