Finnish milk brand Arla started selling exclusively local milk. To reflect this, Agency 358 redesigned their packaging. Featuring water color illustrations, each color represents a different type of milk-- low-fat, probiotic, non-lactose, etc. Very pretty stuff. I imagine they really pop on the shelf.
Client: Arla
Agency: 358 Helsinki
Peter Barmer, Strategist
Mikael Kivelä, Designer
Elina Vuorinen, Designer
Sanna Mander, Illustrator
Iina Merikallio, Copy
Tuukka Tujula, Ad
Kimmo Tupala, CTD
Iina Merikallio, CD
Tuukka Tujula, CD
Olli Laaksonen, Strategist
Elina Fredén, Producer
Isa Jokela, Studio Ad
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
