Why yes, that is Poltergeist actress Zelda Rubinstein in the role as a caring mother, reminding her gay son to bring his rubbers. This campaign ran all over Los Angeles at first, then went national, and all that way back in 1984.

Tag: L.A. Cares "Like a mother"

GLCSC L.A. Cares
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Comments (4)

  • Tom Megginson's picture
    Tom Megginson (not verified)

    I thought that was Freddie for a blink.

    Nov 19, 2012
  • Dabitch's picture
    Dabitch

    Hahaha. All men looked like that 1984.

    Nov 19, 2012
  • michielk's picture
    michielk

    Is this one of those classic Nike ads?

    Nov 20, 2012

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.