To execute this campaign BETC Euro RSCG, Paris rang up photographer Camilla Akrans. The visuals show the Air France aircraft’s trajectory (the white line) fusing with the passengers' clothes, such as their stiletto heel, parasol or even corset.

Camilla Akrans : Photographer Remi Babinet : Executive Creative Director Florence Bellisson : Creative Director Florence Bellisson : Art Director Valérie Chidlovsky : Copywriter Fabrice Brovelli : Agency Producer ART BUYING - ISABELLE MOCQ ASSISTANT ART DIRECTOR - CYRIL ARANDEL PHOTOGRAPHIC PRODUCTION - ED BRACHFIELD & RITA

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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