Pronunciation is the key for brand names. If there's even a minor handle for butchering of the name, a brand can become the laughing stock. That's why, you need idiot-proof names that work in all markets. Our new campaign turns the spotlight on this issue.
CLIENT: Albert Dali Naming Consultants WEBSITE: www.AlbertDali.com AGENCY: Lucifer Labs CREATIVE: Anantha Narayan