The light at the end of the bottle, as envisioned by Draftfcb/Lowe Group, Zurich, Switzerland. Quite the stylistic ad for a support group. Shot from the inside of the bottle, it reminds those afflicted there's a way out.
Advertised brand: Alcoholics Anonymous Advert titles: Tunnel Headline and copy text: This way out. www.alcoholics-anonymous.org Advertising Agency (Name, City, Country): Draftfcb/Lowe Group, Zurich, Switzerland Agency website: http://www.draftfcb-lowe-group.ch Executive Creative Director: Keith Loell, Daniel Comte Creative Director: Nicolas Vontobel Art Director: Sebastian Hugelshofer Copywriter: Ivan Madeo Photographer/3D-Art: Scheffold.Vizner/Fluxif Account Supervisors: Stefan Naef