The light at the end of the bottle, as envisioned by Draftfcb/Lowe Group, Zurich, Switzerland. Quite the stylistic ad for a support group. Shot from the inside of the bottle, it reminds those afflicted there's a way out.
Advertised brand: Alcoholics Anonymous
Advert titles: Tunnel
Headline and copy text: This way out. www.alcoholics-anonymous.org
Advertising Agency (Name, City, Country): Draftfcb/Lowe Group, Zurich, Switzerland
Agency website: http://www.draftfcb-lowe-group.ch
Executive Creative Director: Keith Loell, Daniel Comte
Creative Director: Nicolas Vontobel
Art Director: Sebastian Hugelshofer
Copywriter: Ivan Madeo
Photographer/3D-Art: Scheffold.Vizner/Fluxif
Account Supervisors: Stefan Naef
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