The light at the end of the bottle, as envisioned by Draftfcb/Lowe Group, Zurich, Switzerland. Quite the stylistic ad for a support group. Shot from the inside of the bottle, it reminds those afflicted there's a way out.

Advertised brand: Alcoholics Anonymous
Advert titles: Tunnel
Headline and copy text: This way out. www.alcoholics-anonymous.org
Advertising Agency (Name, City, Country): Draftfcb/Lowe Group, Zurich, Switzerland
Agency website: http://www.draftfcb-lowe-group.ch
Executive Creative Director: Keith Loell, Daniel Comte
Creative Director: Nicolas Vontobel
Art Director: Sebastian Hugelshofer
Copywriter: Ivan Madeo
Photographer/3D-Art: Scheffold.Vizner/Fluxif
Account Supervisors: Stefan Naef

Commercials: 
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.