The light at the end of the bottle, as envisioned by Draftfcb/Lowe Group, Zurich, Switzerland. Quite the stylistic ad for a support group. Shot from the inside of the bottle, it reminds those afflicted there's a way out.

Advertised brand: Alcoholics Anonymous Advert titles: Tunnel Headline and copy text: This way out. Advertising Agency (Name, City, Country): Draftfcb/Lowe Group, Zurich, Switzerland Agency website: Executive Creative Director: Keith Loell, Daniel Comte Creative Director: Nicolas Vontobel Art Director: Sebastian Hugelshofer Copywriter: Ivan Madeo Photographer/3D-Art: Scheffold.Vizner/Fluxif Account Supervisors: Stefan Naef

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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