You recall the price-dumping Alfa Romeo is doing which Duval Guillaume Antwerp decided to advertise on the lowest place on earth with an underwater billboard, right?

Duval Guillaume are now sticking full cars into shopping trolleys to get attention. Lets hope it's not one of those trolleys with a dud wheel, that car looks like it's about to fall over any second now anyway. ;)

Client: Alfa Romeo Belgium Contacts: Alexandre De Preter, Cédric Donck Agency: Duval Guillaume Antwerp Account team: Matthieu De Winter, Dimitri Mundorff, Eveline Vincke Creative Director: Geoffrey Hantson Art Director : Kristoff De Prins Copywriter : Philippe Blondé Graphic design: Wim Sels

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.