Allan Gray Investments and King James Advertising Cape Town created this puzzle-billboard that took four weeks to reveal the sender. Placed next to a busy commuter road, each day for four weeks a little bit more of the headline was revealed. After four weeks you could read "Purpose is nothing without patience" and the sender, Allan Grey Investments.
Kudos:
Alistair King (Executive Creative Director)
Devin Kennedy (Creative Director)
Damian Bonse (Art Director)
Devin Kennedy (Copywriter)
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Billboards like this only work if there's always a traffic jam below them.
Or a reporter drives by on a quiet day at the news desk...
I'm going to quit my job and start selling "Reporter-route-maps" - just like those maps to the stars it shows where all ad reporters in major cities live and how they commute to work. ;)