Allan Gray Investments and King James Advertising Cape Town created this puzzle-billboard that took four weeks to reveal the sender. Placed next to a busy commuter road, each day for four weeks a little bit more of the headline was revealed. After four weeks you could read "Purpose is nothing without patience" and the sender, Allan Grey Investments.

Alistair King (Executive Creative Director) Devin Kennedy (Creative Director) Damian Bonse (Art Director) Devin Kennedy (Copywriter)
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Comments (3)

  • Neo's picture
    Neo

    Billboards like this only work if there's always a traffic jam below them.

    Aug 18, 2008
  • Dabitch's picture
    Dabitch

    I'm going to quit my job and start selling "Reporter-route-maps" - just like those maps to the stars it shows where all ad reporters in major cities live and how they commute to work. ;)

    Aug 18, 2008

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.