Allan Gray Investments and King James Advertising Cape Town created this puzzle-billboard that took four weeks to reveal the sender. Placed next to a busy commuter road, each day for four weeks a little bit more of the headline was revealed. After four weeks you could read "Purpose is nothing without patience" and the sender, Allan Grey Investments.
Alistair King (Executive Creative Director)
Devin Kennedy (Creative Director)
Damian Bonse (Art Director)
Devin Kennedy (Copywriter)