DDB Paris was presented with a brief for Nike showing off a package of 4 sport shoes now possible due to a new laser technology. Inspired by the idea of lasers, they came up with the idea to create a sport shoe by piercing a a metal sheet. See more inside.

DDB Paris

Comments (2)

  • Dabitch's picture

    Do I want lazer-cut-metal on my feet? That said, I really love the look of this stuff. It's all in the image, baybeh.

    Jan 17, 2007
  • James_Trickery's picture

    Yes, the posters are very nice looking with the rust and the red light. Rated five for the look alone.

    Jan 17, 2007

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.