Amnesty International shows us a world where massive crowds of people are turning their back to and actively ignoring human rights issues. That's what you are doing when you wave away the street collectors and throw away the membership calls you get in the mail. You ignore the beatings, the public executions, and the pain.

Client: Amnesty International Agency: Colenso BBDO, Auckland Angela Watson (Group Head) Nick Worthington (Executive Creative Director) Karl Fleet (Deputy Creative Director) Jonathan McMahon/Karl Fleet/Lisa Fedyszyn (Art Director) Jonathan McMahon/Karl Fleet/Lisa Fedyszyn (Copywriter) Phil Newman (Agency Producer) Henry Jen (Photographer) Kevin Hyde (Retoucher) Lachlan Palmer-Hubbard (Designer) Kate Smart (Account manager)

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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