This Amnesty International print campaign comes from Unitas/RNL, Santiago

Not that bad, but.. ahem.. if I "Put my client hat on" here for a second (quit throwing markers at me!) - couldn't one say that simply burning the image really isn't much help at all. I prefer ad ideas where the candle burns the ropes, thus setting prisoners free, that sort of thing. Aw, nevermind me, I'm really stiff today.

 

Josefina Pro, Illustrator
Pancho González, Executive Creative Director
Pancho González, Creative Director
Pancho González, Art Director
Josefina Pro, Copywriter

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.