This Amnesty International print campaign comes from Unitas/RNL, Santiago

Not that bad, but.. ahem.. if I "Put my client hat on" here for a second (quit throwing markers at me!) - couldn't one say that simply burning the image really isn't much help at all. I prefer ad ideas where the candle burns the ropes, thus setting prisoners free, that sort of thing. Aw, nevermind me, I'm really stiff today.


Josefina Pro, Illustrator Pancho González, Executive Creative Director Pancho González, Creative Director Pancho González, Art Director Josefina Pro, Copywriter

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.