Dutch agency Doom & Dickson created a campaign for Amstel beer with balls.
The ball-room hostess.
The Ballroom of Amstel for men refers to the Ballroom of IKEA, a supervised play area which was designed to keep children occupied while their parents are shopping.
The Amstel Ballroom is the ultimate mobile refuge for men "trapped" in a woman environment (like the Ideal Living Exhibition in Amsterdam, The Netherlands). It offers everything men dream of: snack balls, meatball sandwiches, golf balls, football, and of course Amstel Beer on draft!