ANLCI/ Fight Against Illiteracy - Bikini, Computer, Car - billboards

 
 

ANLCI/ Fight Against Illiteracy - Bikini, Computer, Car - billboards

Will this win awards? It's a clever way of reminding readers that non-readers won't get the full picture (pun!) because they can't read the text. The "Bikini" looks quite a bit like H&M ads of yore, the red car ad might as well be for Renault. Perhaps this campaign will be awarded later in the season.

Commercials: 
Country: 
Ad type: 

Client ANLCI
Agency DDB Paris
Executive Creative Director: Alexandre Hervé
Art Director: Emmanuel Courteau
Copywriter: Jean-Francois Bouchet
Account Director: Jean-Jacques Sebille
Agency Producer: Justine Bruneau
Agency Producer: Quentin Moenne Loccoz
Account team: Sophie Legent
Account team: Kenza Adeïda
Account manager: Pierre Beffa

Add new comment

Top