Will this win awards? It's a clever way of reminding readers that non-readers won't get the full picture (pun!) because they can't read the text. The "Bikini" looks quite a bit like H&M ads of yore, the red car ad might as well be for Renault. Perhaps this campaign will be awarded later in the season.

Client ANLCI Agency DDB Paris Executive Creative Director: Alexandre Hervé Art Director: Emmanuel Courteau Copywriter: Jean-Francois Bouchet Account Director: Jean-Jacques Sebille Agency Producer: Justine Bruneau Agency Producer: Quentin Moenne Loccoz Account team: Sophie Legent Account team: Kenza Adeïda Account manager: Pierre Beffa

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.