Anton Berg - The Generous Store. No cash or credit cards, just good deeds.

 
 
 

Anton Berg - The Generous Store. No cash or credit cards, just good deeds.

Imagine a store where you don't pay with money, but instead with good deeds. Go on. Close your eyes. It's full of chocolate isn't it?

Yep the recent Anton Berg pop-up store, a.k.a the generous store, where you can not pay with money. Chocolate so good money can't buy it, anyone?

Why not? Anton Berg used to be the fancy chocolate marsipan treat you'd give away as gift when feeling particularly generous, celebrating things like good grades, birthdays, etc. By challenging people to treating themselves to a box of chocolates and only paying by a generous gift of time or non-lies to another, Anton Berg themselves are the gifter, and you who did the deed the recipient of the traditional gift. So what did you have to do to get some sweet sweet chocolate? Serve breakfast in bed. Help someone move (not bodies - there's not large enough chocolate boxes for that). That sort of thing.

The chocolate was ‘priced’ differently, so people could pick a box according to the good deed they were willing to do. There were more than 30 different payment options ranging from ‘Serve breakfast in bed to your loved one’ to ‘Don’t comment on your girlfriend’s driving for a week’. Most popular was 'Help clean your friend’s house’. Least popular was 'A week where you don’t lie to your father’.
The 'cash registers' were ipad devices that ensured people’s generous promises were posted on the Facebook profiles of both the giver and receiver of the generous deed. This created just enough peer pressure to ensure they made good on their payment. Many people even provided evidence of their good deeds in the form of pictures on Anthon Bergs Facebook page.

Robert/Boisen & Like-minded (Ad agency):
Michael Robert, Creative Director
Søren Christensen, Strategist
Mark Rif Torbensen, Art Director
René Kammersgaard, Art Director
Anders Kure, Art Director
Mathias Birkvad, Digital Director
Martin Hörmann, Account Manager

Gobsmack (Film and event production):
Niels Nørløv, Director
Emilie Brandt, Producer
Christina Erritzøe, Producer

Molamil (Digital production):
Jorge Hernandez
Ramiro Espada

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