I still don't know why a flexy bendable toothbrush is an advantage when cleaning my teeth, and thus why I should bother buying it, but I find looking at this tooth-brush-mohawked dude a rather interesting visual. Do I get one of these guys if I buy a brush? In that case, sold! Grey Hong Kong created it.

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Keith Ho : Executive Creative Director Davey Lui : Creative Director Davey Lui / Michael Tse : Art Director Vincent Tse : Copywriter
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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