Arby's special ad for the Swimsuit Issue of sports illustrated teases with "We're about to reveal something you'll really drool over". Boobies! No. Is this a the way to a mans heart goes through his stomach -thing? At least it wasn't a knob gag.

Arby's

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.