Saatchi & Saatchi in Mumbai have cracked an Ariel brief with this very interesting, almost subliminal, execution. The tag "no stains, no memories" is illustrated by stains that tell you the story of how they came to be. In the lipstick stain, there's scenes of love. Neat. Two other executions inside.

Raju Shukla, Photographer Ramesh Ramanathan, Executive Creative Director Andy Greenaway, Executive Creative Director Joel Clement, Executive Creative Director Juju Basu, Creative Director Hanoz Mogrelia, Creative Director Sandeep Poyekar, Art Director Amit Acharekar, Copywriter Prabhakar Bolar, Agency Producer

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • Dabitch's picture

    I can't tell if that's a limbo-party or a riot going on in the wine-stain mind you.

    Mar 20, 2008
  • smizzly_bob's picture

    The brown one looks like someone was too late getting to the toilet.

    Mar 23, 2008