Saatchi & Saatchi in Mumbai have cracked an Ariel brief with this very interesting, almost subliminal, execution. The tag "no stains, no memories" is illustrated by stains that tell you the story of how they came to be. In the lipstick stain, there's scenes of love. Neat. Two other executions inside.

Raju Shukla, Photographer Ramesh Ramanathan, Executive Creative Director Andy Greenaway, Executive Creative Director Joel Clement, Executive Creative Director Juju Basu, Creative Director Hanoz Mogrelia, Creative Director Sandeep Poyekar, Art Director Amit Acharekar, Copywriter Prabhakar Bolar, Agency Producer