This double-page spread uses the gutter to fit the question "Stuck in a rut?". I've never understood why that would make me want to join the army though. Try; "You get to drive tanks!" Seems that the target market are just waiting for a way out of their non-career and into a "more exiting" one (read: it can kill you).
Ad Agency: Publicis London Andy Johns (Copywriter / Art Director) Alex Ball (Copywriter / Art Director)