The Jupiter Drawing Room in South Africa bring us life sized drunkards in the loo. I dig the girl who's so drunk that she can't tell the difference between the mens room and the ladies'.
Our main target market is South African men and women between the age of 20 and 35. Previous anti drunk-driving campaigns were done as TV commercials and have proven to be low-impact. We decided to do things differently and communicate with our target market there where they least expect it; at places where they go out and socialise. We placed life-size drunkard decals in the toilets of bars, nightclubs, restaurants and in parking garages surrounding these places.