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Energy BBDO helped create buzz for the Art Institute of Chicago’s Modern Wing using OOH, Print and Digital media - in short, they went all out.

The basis of their idea is that the most modern thing of the modern Wing is the museum itself - architecht Renzo Piano has created a fitting masterpiece to host all others.

OOH work included: train cards, bus kings, double-decker bus wraps, two-sheet posters, bulletins, retailer windows; while the Print included newspapers and magazines; and the digital space utilized banner ads. All elements worked together to bring news of the new wing of the AIC to Chicago, Mid-West and NY art enthusiasts.

Client: Art Institute of Chicago Project: Opening of the AIC's Modern Wing Agency: Energy BBDO Chief Creative Officer: Dan Fietsam Group Creative Director: Todd Hoffman Creative Director: Diane Jackson Copywriter: Pete Noback Art Director: Aziz Rawat Designer: Jessica Campbell Photographer(s): Dave Jordano, James Iska, Charles Young, John Faier *Modern Wing architect is Renzo Piano

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.