Habitat in London did this in 1994 - the "wear it" fashion shoot thing has been done by them, by carpet makers (another british set of magazine ads where Vivivenne Westwood made gowns out of carpet) by house-paint brands etc etc etcetera...

In fact we should collect a few more of these and make it a Badlander. Tired idea.

Very tired indeed, there's plenty more apart from the Habitat campaign you mentioned.