I, honestly, literally did a spit-take when I opened the inbox and was greeted by this huge cake image. Whybin\TBWA explains: A campaign to raise awareness of the long-lasting effects of childhood abuse. Agency Whybin\TBWA Sydney shows that whilst it would be nice if people could just joke and be comfortable about the terrible things that have happened to them, unfortunately they can't.

Client: ASCA (Adult Survivors of Child Abuse) Advertising Agency: Whybin\TBWA, Sydney, Australia Executive Creative Director: Garry Horner Creative Director: Matt Kemsley Copywriter: Steve Dodds Art Director: Dave Lidster Illustrator: Ben Godfrey Photographer: Derek Henderson

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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