I, honestly, literally did a spit-take when I opened the inbox and was greeted by this huge cake image. Whybin\TBWA explains: A campaign to raise awareness of the long-lasting effects of childhood abuse. Agency Whybin\TBWA Sydney shows that whilst it would be nice if people could just joke and be comfortable about the terrible things that have happened to them, unfortunately they can't.

Client: ASCA (Adult Survivors of Child Abuse)
Advertising Agency: Whybin\TBWA, Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Copywriter: Steve Dodds
Art Director: Dave Lidster
Illustrator: Ben Godfrey
Photographer: Derek Henderson


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.