To drive home the point of how many actually die from smoking, ASH and DDB New Zealand compare the cancersticks to the twin towers. I have a weird feeling that I've seen this before.

link to a larger file

Toby Talbot - Executive Creative Director & CD
Paul Hankinson - Copywriter
Mike Davison - Art Director
Retoucher: Grant Allen/Slice
Ad Execs: Jenny Travers, Paul Wilson


Comments (3)

  • adlib's picture

    You're probably remembering last years ad from the Khaleej Times.

    Mar 01, 2008
  • Dabitch's picture

    Remember these?They ran in practically every issue of the Silicon Alley Reporter.

    Mar 01, 2008

Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.