It took a minute or two to get this ad...but if you look you'll see the legs (where I'm guessing the rat got trapped, maybe?) are reversed. From the creatives at Far East DDB Bangkok.

Client: Aswin superman Ltd.,Part. Agency: Far East DDB Bangkok Photograpger: Anuchai Secharunputong Retouch: Remix Studio Gongpan Uphathumprungpong (Creative Director) Suksiri Intarawongchote / Pas Kiranuchitpong (Art Director) Gongpan Uphathumprungpong / Pitipong Pattarawallakul (Copywriter)