Republic in New Zealand has created this branding campaign for cult-classic Atari, reminding everyone why it is a cult-classic.

Atari-fans click on these links for nice big files you can print out and drool on. ;)
Atari Tennis
Atari Football
Atari Golf

Retouchers: Colin Falefata & Brett Sanders
Art Director: Greg Wylie
Account Director: Paul McNamara

Commercials: 
Country: 

Comments (11)

  • Dabitch's picture
    Dabitch

    Atari is the only company that can brag about "bad graphics". ;)

    Mar 18, 2008
  • caffeinegoddess's picture
    caffeinegoddess

    Yes. And I love how the embrace it! Obviously reaching the mid/late 20-40 year olds with this approach though. Do people younger than that remember it? Mmmmmmmm nostalgia.

    Mar 18, 2008
  • purplesimon's picture
    purplesimon

    Like Australia, it could be that in New Zealand it is still like 1972 :)

    Sorry, couldn't resist.

    Mar 18, 2008
  • TheWorldOfM's picture
    TheWorldOfM

    Plus, the only Atari I know now is a small companythat makes games that dont even make it big. If they think they're going to counter that using nostalgia, sadly it aint going to work

    Mar 18, 2008
  • purplesimon's picture
    purplesimon

    Even though this thread is probably not going to be read, I simply had to post this link on the off-chance people follow the comments sidebar. These should have been Atari games.

    *grin*

    Apr 22, 2008
  • Dabitch's picture
    Dabitch

    HA! Yes! "obligatory educational game", "It's Fucking Checkers", "Every Sport Ever In Pong Form" and "Backgammon For Friendless People" - that's inspired man.

    Apr 22, 2008
  • purplesimon's picture
    purplesimon

    Thanks Dabitch, knew I could count on you to be my sole reader!

    Apr 22, 2008
  • Allan1's picture
    Allan1

    Purp S: - Those are GREAT!

    The covers are so close to the real things - I was trying to remember which ones are based on which (real ones, that is). (Of course, I never owned a 2600, but I played a lot of games...).

    Apr 22, 2008
  • Dabitch's picture
    Dabitch

    I read the new comments thread all the time, that's how i find the spammers to ban around here. (so many of them, so sad.)

    Apr 23, 2008

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.