Audi A1 - When driving's more fun than getting there - print, Brazil

 
 
 

Audi A1 - When driving's more fun than getting there - print, Brazil

At first I thought it was a carrot dangling in front of the, but it's the "B" from various map-apps, meaning you'll never reach your destination and that's okay as driving is fun. Vrooom vroom!

Ad agency: Almap BBDO , Sao Paulo print for Audi

Chief Creative Officer : Marcello Serpa
Executive Creative Director : Marcello Serpa
Creative Director : Luiz Sanches :
Art Director : Marcos Medeiros
Art Director : Caio Tezoto
Copywriter : Andre Kassu

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