At first I thought it was a carrot dangling in front of the, but it's the "B" from various map-apps, meaning you'll never reach your destination and that's okay as driving is fun. Vrooom vroom!

Ad agency: Almap BBDO , Sao Paulo print for Audi Chief Creative Officer : Marcello Serpa Executive Creative Director : Marcello Serpa Creative Director : Luiz Sanches : Art Director : Marcos Medeiros Art Director : Caio Tezoto Copywriter : Andre Kassu

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.