superman is dead!

Description: A print campaign to create awareness and warn consumers of the effects of drink-driving around the festive period of Purim (a Jewish festival where it is customary to wear costumes and be merry).

Ad agency: BBR Saatchi & Saatchi Tel Aviv Chief creative officer: Yoram Levi Creative director: Tal Perelmuter Art director: Udi Ovadia Copywriter: Oren Shakaroff Studio: Raphael Nattiv Account director: Gilly Sasson Account supervisor: Inbal Rov Account executive: Dana Sasson Planning director: Daniel Weismann Planner: Asaf Amir Published: March 2010, Tel Aviv

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