Awesomerags fashion store uses "sex sells" mantra, makes predictable positions ad

Le yawn. Feels like we've seen this exact layout before, but I guess I should alert you to the "edgy" ad from Awesomerags which depicts their fashion models in various sexual postions. Fully clothed of course. Like previous ads before it, the layout homages an old kama sutra poster. Sexual positions - simply suggested or literally done - in fashion ads are as old as fashion shoots. Just doesn't feel quite as fresh as when Fortnight lingerie did sexy first aid information films or when Diesel went straight to porn for inspiration and had the worldwide dirty party.

Ad agency: Svensson
Art Director: Daniel Granqvist
Copywriter: Karin Drangel
Photographer: Andreas Lundberg