How do you grab the attention of an entire city on a boring topic like renovation loans? Simple! Install a weeping house on a trafficated street and wait for the press and people passing by to react, then make the house stop crying. Every house could use some upkeep, and now owners know who to turn to for a loan.
Client: AXA Ad Agency: Duval Guillaume Modem Creative Director : Geoffrey Hantson Art Director : Kristoff De Prins Copywriter : Philippe Blondé Account Manager: Annelien Orbie Account Director: Karel Vinck Production follow-up: Bart Verschueren