Axe shows us once again that women will use any excuse to get dirty in the hopes of being washed by the Axe smelling man in the nearest shower. The nurse-office / broken finger one strikes me as most illogical, or just oddly art directed. Feels more like a teacher with kids crayon-scribbles on her than a patient with too many cast-autographs. But then again, maybe she is a teacher. And her students wear Axe? eeew.

Lowe Mena


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.