Lowe Ginkgo, Uruguay made these stickers of women's lingerie, complete with shadows so as to look very real, with the idea that only Axe would make women forget items of their intimate clothing in mens restrooms.

Ad agency: Lowe Ginkgo, Uruguay Creative Director: Gabriel Román Art Directors: Agustín Acosta, Gerardo Daud, María Elena de Paula Copywriters: Fernando De Clemente, Jorge González, Sebastián Mir, Alvaro Palombo

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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