Axe / Lynx : Lingerie stickers in mens restrooms

dabitch's picture
Posted by dabitch on 6. September 2007 - 8:49

Lowe Ginkgo, Uruguay made these stickers of women's lingerie, complete with shadows so as to look very real, with the idea that only Axe would make women forget items of their intimate clothing in mens restrooms.

Ad agency: Lowe Ginkgo, Uruguay
Creative Director: Gabriel Román
Art Directors: Agustín Acosta, Gerardo Daud, María Elena de Paula
Copywriters: Fernando De Clemente, Jorge González, Sebastián Mir, Alvaro Palombo

Your rating: None Average: 3.7 (21 votes)
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