Lowe Ginkgo, Uruguay made these stickers of women's lingerie, complete with shadows so as to look very real, with the idea that only Axe would make women forget items of their intimate clothing in mens restrooms.

Ad agency: Lowe Ginkgo, Uruguay
Creative Director: Gabriel Román
Art Directors: Agustín Acosta, Gerardo Daud, María Elena de Paula
Copywriters: Fernando De Clemente, Jorge González, Sebastián Mir, Alvaro Palombo


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.